Purpose-built, fueled by strategy, driven by creativity, and known for flawless execution, we architect iconic, culturally-driven integrated marketing campaigns and programs. Our global presence, local knowledge and unparalleled experience has created value for the world's top brands. It's why we keep clients for decades, not quarters.
The Elton John Farewell Tour Launch centered around a marquee event at Gotham Hall in New York City, which was simultaneously transmitted to venues in Los Angeles and London. In addition, a VR live stream gave fans around the world the opportunity to experience the show as if they were there.
DEW has long-standing status as a cult brand, empowering those who choose to chase their passions. But multicultural youth often eluded DEW—so to reach them, we were tasked with building a strategy and 360 platform to activate an all-new NBA partnership.
As a leader in the cryptocurrency exchange industry, Kraken aimed to expand its global brand presence and cement a market leadership in what was, at the time, a challenging “crypto winter.” With F1 as one of the most truly global and truly year-round events, the benefit of developing a partnership as a vehicle to accelerate growth was clear, yet it presented challenges.
Activision wanted to announce not one, but three new Call of Duty games in the franchise—resonating with the global community with a never-been-seen-before game launch.
