DEW x NBA

Closer than Courtside: the “game beyond the game.”

DEW has long-standing status as a cult brand, empowering those who choose to chase their passions. But multicultural youth often eluded DEW—so to reach them, we were tasked with building a strategy and 360 platform to activate an all-new NBA partnership.

As a non-endemic sports brand, our strategy and campaign for DEW in hoops needed to suit our role. So we unveiled Closer than Courtside: offering fans unprecedented access to the “game beyond the game” by leveraging key moments and partnerships, and positioning DEW as an authentic curator of the culture. At the center of it all was Courtside Studios, an All-Star activation that went way beyond typical sponsorship.

More project sge work

Elton John Farewell Tour

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Kraken and Williams F1

As a leader in the cryptocurrency exchange industry, Kraken aimed to expand its global brand presence and cement a market leadership in what was, at the time, a challenging “crypto winter.” With F1 as one of the most truly global and truly year-round events, the benefit of developing a partnership as a vehicle to accelerate growth was clear, yet it presented challenges.

Call of Duty

Activision wanted to announce not one, but three new Call of Duty games in the franchise—resonating with the global community with a never-been-seen-before game launch.