LATEST NEWS

Image showcases John Higgins of OS Studios
October 1, 2024

John Higgins: A Versatile Visionary in Live Entertainment, Sports, and Gaming

You can probably surmise that someone is a bit of a creative visionary when they have a career that started in theater and moved to courting Gen Z and the exploding gaming culture. John Higgins has always had his finger on the pulse of what was cool, and now that insight is rewarding him and his company, OS Studios, with an impressive list of clients and wildly successful experiences for gamers.

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Photo of Robert Vallee, Matt Statman, and Lionel Curt
September 18, 2024

Project Acquires Paris-Based Integrated Creative Agency MNSTR

Project has acquired its first international full service creative agency, MNSTR, marking a significant milestone in extending cross-Atlantic work for some of the world’s most significant culture-driving brands. MNSTR has crafted and executed innovative campaigns for prestigious clients such as Adidas, Netflix, Heineken, Deezer, Dior, Guerlain, Accor, Lacoste, and the Paris 2024 Olympics.

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Picture of Intuit Dome's Halo Board
August 12, 2024

A sneak peak at the Intuit Dome's game-changing Halo Board

The LA Clippers partnered with Spinifex, best known for crafting immersive fan experiences, to bring a fresh perspective on sports venues. Spinifex mapped every seat and pixel, ensuring that every fan has a comprehensive view of the Halo Board, and resulting in the most realistic motion graphics ever seen.

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Images shows the Cayman Islands
July 15, 2024

Cayman Islands Department of Tourism names Praytell US PR and influencer AOR

GRAND CAYMAN: The Cayman Islands Department of Tourism has named Praytell as its U.S. PR and influencer AOR and Grey as its global creative AOR. The appointment, following a competitive, multi-month procurement process, tasks Praytell with overseeing media relations, the organization’s visiting journalist program, influencer relations, thought leadership, issues and crisis consultation, travel trade and consumer publicity and events for the U.S., the organization said in a statement. The firm’s travel and tourism client list includes Destination Canada, the Singapore Tourism Board, Kampgrounds of America and Air New Zealand.

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Image is of Jenn Houston
July 15, 2024

Experience Marketing Agency George P. Johnson announces hiring of Jenn Houston as Executive Director, Sports Activation

George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, an employee-owned alliance of creative agencies, announces the hiring of an Executive Director of Sports Activations to lead its sports practice and address the growing desire of brands wanting to dive into the dynamic world of experiential sports marketing. With over two decades of experience, Jenn Houston is an expert in brand building, business development, and integrated communication strategy. She has collaborated with top global brands in the US, Canada, and Europe including Visa, Anheuser-Busch, Nike, Coca-Cola and Google to name a few.

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Image of Sean Flynn
July 14, 2024

Praytell hires Ketchum's Sean Flynn to co-lead sports practice

Praytell has hired Sean Flynn as SVP of its new sports practice. Flynn joined Praytell this month, reporting to CEO Andy Pray. He will lead the practice, which has 10 staffers, alongside SVP Stephanie Shambo. Flynn will also play a central role in supporting the sports, gaming and entertainment initiative of Praytell holding company Project, which brings people from the network together in a “one agency” approach, Flynn said. Most recently, Flynn co-led Ketchum’s sports practice as SVP. He worked for the Omnicom Group firm in various roles since first starting there in 2009, but left for a brief stint working on global consumer PR at Netflix between 2017 and 2018.

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Image Credit: Skims, Gatorade, Nike, Dallas Stars, Adidas
July 12, 2024

Top Sports Marketing Campaigns of 2024

In yet another example of how 2024 is shaping up to be a landmark year in the world of sports, sports marketing was one of the leading trends at the Cannes Lions International Festival of Creativity. With no shortage to choose from, Ad age polled experts from the Amp community on the year’s best sports ads thus far. "The campaign that stands out most for me this year has been Adidas’ ongoing launch of Anthony Edwards’ signature shoe, the AE1. Despite Edwards’ fame as an up-and-comer, it’s obvious that Adidas recognized early on that mainstream audiences might not yet be familiar with the rising NBA star. And even those who knew his name didn’t really know him yet. And so the campaign felt as much like an introduction to Edwards himself—a promising talent on the brink of superstardom—as it was a shoe release." —Casey Null, director of strategy, Wondersauce.

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Ad Age Agency Report 2024
June 24, 2024

Project is Named One of Ad Age's Biggest Companies of the Year

This year Project has earned a spot in Ad Age’s annual agency report, which lists the world's biggest agency companies based on revenue. The report uncovered that worldwide revenue for the 30 biggest agency companies, which includes Project, increased 5.6% to $148 billion in 2023.

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Image shows Wondersauce CEO John Sampogna
May 23, 2024

Key Takeaways from TV Upfronts 2024

Once upon a time linear and digital media lived in separate kingdoms, vying for separate opportunities and budgets. But during this year’s upfronts—which featured both Amazon and Netflix making their first in-person upfront presentations—the gates were thrown wide open to bidders across platforms. With seemingly boundless options for advertisers to choose from, agency leaders say brands should stay focused on reaching the right kinds of viewers. “We strongly advocate for brands to prioritize a media channel that allows them to tell their story,” said John Sampogna, co-founder and CEO of Wondersauce. “Over the last five years, brands have been so focused on direct response and lower-funnel conversion tactics that their marketing lacks a brand story, making it nearly impossible for them to stand out in such competitive and saturated platforms like Meta and Google.”

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Image shows Francisco Puppio and Gabo Curielcha
May 13, 2024

Ad Agency Motive Hires Two Former 72andSunny Creatives

Motive, a leading marketing and advertising agency and member of the Project Worldwide network, has announced the hiring of former 72andSunny creatives Francisco Puppio and Gabo Curielcha to lead the agency’s Los Angeles office. The duo that is affectionately called FraBo have worked together on and off for more than 15 years after meeting at Y&R in Chicago. They have spent the last 10+ years at 72 and Sunny (LA & NY) as creative directors, leading iconic brands such as 1800 Tequila, Coors Light USA and Global, Coors Banquet USA and LATAM, NFL, Uber USA and LATAM, Tillamook, Carl’s Jr and Hardee's.

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Image shows Singapore
May 12, 2024

Singapore Tourism Board Names Praytell US AOR

The Singapore Tourism Board has handed its US PR and influencer business to Praytell. As STB’s agency of record, Praytell will manage US media relations, influencer relations and activations and events for the Singapore government’s tourism arm. Praytell previously worked with STB Americas on digital and influencer services.

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