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George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, A Creative Alliance for the Ambitious™, announces a series of key leadership appointments across the EMEA region and globally. Oliver Ehmke will assume the role of Managing Director, Middle East and Africa, based in Dubai, Jonathan McCallum moves into the position of Managing Director, Europe and Jens Arnegger has been appointed Country Manager, Germany.
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The cruise company launched “It’s Big Time,” its first campaign from new AOR Partners + Napier, positioning the brand’s cruises as all-in experiences rather than passive getaways. The work highlights the scale of Royal Caribbean’s ships and exclusive destinations—from Star of the Seas to Legend of the Seas—framing them as the boldest, most memory-making family vacations possible. The work is rolling out across broadcast, CTV, social, audio and digital with media led by Mediahub.
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Sharon Fuller has joined OS Studios to spearhead the gaming/esports/Gen Z content specialist’s expansion into the sports industry. Fuller joins from NBA, where she was a senior executive. She has also held senior roles at Red Bull, and BBC Sport and has decades of experience in global content strategy, audience growth, and innovation across major sports, including the Olympics, MotoGP, F1, soccer, and basketball.
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A year ago, Project Worldwide set foot in France with the acquisition of the Mnstr agency. Today, it intends to move up a gear. Strategies interviewed Project CEO Chris Meyer and Lionel Curt, the new Managing Director of Project Worldwide EMEA.
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Praytell, the award-winning creative communications agency, announced today the appointment of Beth Cleveland, longtime executive leader and current President, as CEO, effective immediately. She brings over 15 years of agency leadership experience, a deep understanding of Praytell’s values, and a track record of operational and creative excellence. Praytell CEO Andy Pray will step down from his role as the agency enters its next chapter of growth to explore new opportunities. Pray will transition during the month and remain a close supporter and champion of the agency going forward.
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Rasheed Sait appointed Chief Growth Officer of Project Worldwide India/South Asia and Neha Lobo appointed Managing Director of GPJ India
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US-founded comms agency Praytell has named Miranda Mitchell as its UK managing director, as it eyes “targeted growth in the region”. Mitchell was previously managing director of Edelman UK’s consumer practice, which she joined after six years as managing partner of The Brooklyn Brothers, having helped guide the agency’s acquisition by Golin and serving on the Interpublic Group board.
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CJ Gaffney, VP brand strategy at Partners + Napier offers insight for marketers navigating how to build brand relevance in sensitive, behavior-driven categories, without overstepping
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Praytell has been named agency of record for the Chicago Fire Football Club’s new stadium project, a $650 million privately financed development set to open in 2028. The agency’s sports division is handling strategic communications and media relations for the high-profile effort, which was announced earlier this month. Praytell will lead both corporate and consumer communications throughout the build, aimed at sustaining momentum through the multi-year construction.
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The Little Black Book spoke to George P. Johnson’s newly promoted global CEO, Fiona Bruder, to find out about her leadership plans, why DEI will never be an afterthought, and having technology as the enabler, not the centerpiece.
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