LATEST NEWS

The Strong National Museum of Play, one of the nation’s leading museums for families and home to the National Toy Hall of Fame, is partnering with creative and media AOR Partners + Napier to delight travellers on the road from Toronto and across the Northeast with a billboard campaign that leads to the ultimate play destination.The 'Path to Play' campaign supports The Strong’s recently completed expansion project, which includes 90,000 square feet of immersive exhibit spaces for all ages, featuring the world’s largest playable Donkey Kong arcade game, electronic gaming areas where guests can create personalised avatars and embark on puzzle-solving quests, a larger-than-life Hasbro Game Park, and much more. The project also includes a whimsical parking garage designed to support the nearly one million annual visitors anticipated by 2026, up from a previous high of 600,000 pre-pandemic visitors.

The roar of cheering fans echoed across the Kia Forum on Saturday as singers took the stage beneath glimmering lights and flashes of flame to perform a dramatic opening act. But the thousands gathered in Inglewood over the weekend weren’t screaming for Sam Smith or Harry Styles — they were cheering for professional esports players. The Valorant Champions Tour grand final, which drew 11,500 people, was hosted by Los Angeles-based video game giant Riot Games and its agency OS Studios.

In honor of Disability Pride Month, Ad Age spotlights the brands championing disability inclusivity year-round. For Jake Lenze, strategist at Wondersauce, Apple has consistently put in the work to make inclusivity a reality in its products and offerings. “Apple is an example of a brand that has shown a year-round commitment to disability-inclusivity,” Lenze said. “By continuously building products that prioritize the disability community and sharing the stories that those products enable, the brand has put inclusivity into action in a meaningful way.”

George P. Johnson (GPJ), the world's leading event and experience marketing agency and a member of the Project Worldwide network, takes a major step forward in its sustainability initiatives by opening a state-of-the-art fabrication warehouse in Las Vegas. The new facility will enable large scale material recycling and limiting the carbon footprint for a wide variety of events and conferences that are held every year in one of the nation's busiest conference hubs.

George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Edward Scott as Chief Operating Officer. GPJ creates award-winning experiential programs and activations for global brands, and is noted for its strategy-fueled creative, flawless execution, and the length of its client relationships. Ed has long admired GPJ as an industry leader and is thrilled to be joining GPJ after stints with other major experiential agencies.

Rachel Russell and Sophie Taylor of experiential marketing agency George P. Johnson dive into the industry perspectives they’ve gained since becoming parents including how connection is transformative.

“Hosting events and launching special collections or marketing campaigns only during Pride month isn’t enough,” said Hannah Schalles, senior art director at Wondersauce. “Even if you’re donating a percent of purchases to support LGBTQ+ organizations, doing so for one month out of the year isn’t cutting it. This year in particular the queer community is watching very closely. How are you showing up for us all year long? How are you supporting your LGBTQ+ employees and their families? It all matters.”

Independent, employee-owned network of creative agencies, Project Worldwide, is promoting industry veteran Bernd Schury to Geschaftsfuhrer (Chief Executive Officer/Managing Director) of Raumtechnik, a German-based premier 3-D marketing, design engineering, and fabrication company for many of the world's leading brands. In his new role, Schury will lead Raumtechnik's German headquarters in Stuttgart, and foster growth in its offices in Cologne, Munich, and Shanghai, China. This comprehensive platform has led to unmatched strength and fabrication capabilities for some of the world's most valuable and discerning brands, including Mercedes-Benz Group, Siemens, Deutsche Telekom, Dentsply Sirona, Cisco, Renault, Villeroy & Boch, Lamborghini, Bentley, Cartier, and many others.

Disney and Pixar have teamed up with Cricket Wireless for the first time to celebrate the all-new feature film “Elemental” with ads featuring Cricket characters watching and commenting on the film’s trailer. ARGONAUT, Cricket’s long-time creative agency of record, helped develop the campaign which will run on DirectTV as well as Meta, Snap and Pinterest. In the spots, Cricket characters talk about how opposites attract, but still, they share a bond with Cricket’s strong 5G network. Cricket is also hosting a “Fly Away to the Premiere” sweepstakes with a chance to be one of the first to see “Elemental” at the Los Angeles premiere event.