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If we learned anything in 2023, it was the sheer size and power of Taylor Swift’s army of fans—and the awakened desire in consumers for tangible, real-world experiences. The unprecedented frenzy the world witnessed around Swift’s Eras Tour ticket sales was as shocking as it was contagious, causing a literal craze around scoring a “Golden Ticket” and underscoring for advertisers the key touchpoints around experiences like these. “This year demonstrated consumers’ thirst for experience, and how people are willing to splurge on must-see moments, with savvy marketers deftly promoting or quickly capitalizing on these tentpole events,” said Nat Wittstruck, senior creative director at George P. Johnson (GPJ). “Taylor Swift’s Eras Tour showed the world that even multicity concerts could be unmissable.”

NEW YORK, December 7, 2023 - Employee-owned network of creative agencies, Project Worldwide, is making a substantial strategic investment in Talisman, a full-service sports marketing agency that has forged remarkable partnerships between world-class brands and sports rights holders who have stamped their dominance in Formula 1 including partnering with Kraken & Williams Racing to identify and source key partnerships and significant business development opportunities across F1 races worldwide. Recognized for creativity, data utilization, and innovation, Talisman's expertise extends beyond F1, encompassing Sports, Web3, Gaming and Entertainment. The agency has achieved success working with a roster of world-class brands including Kraken, TUMI, Fanduel, McLaren, Lamborghini, ONE Championship and various stakeholders across the EPL, NBA, MLB, NFL and more.

There’s no doubt these are tense times. Whether consumers are shopping for themselves and family during the Black Friday and Cyber Monday period, or for friends and colleagues after Thanksgiving and in the run-up to Christmas and beyond, there has never been a more-needed time for the advertising industry to step up and deliver good vibes this shopping season. There are many ways for marketers to address good tidings and cheer, so Ad Age turned to members of the Amp community, including GPJ and Wondersauce, on effective holiday marketing trends and themes this season, as well as messages that are not just compelling and effective but also suitable to the times.

G7 Entertainment Marketing, a Nashville-based agency that is part of Project Worldwide, an independent, employee-owned network of creative agencies, has received one of the highest industry honors by being named the “Special Events/Corporate Buyer of the Year” by the International Entertainment Buyers Association (IEBA). G7 received the honor at the 53rd annual conference in Nashville on October 10, 2023, which was hosted by country singer Jo Dee Messina.

GPJ has been chosen as a finalist in two categories for The Drum Awards. Shortlisted in Creativity: Experience for their partnership at Cannes Lions with IBM and The Weather Company, an IBM Business, and for Design: Event Design for Cisco Live 2023.

Partners + Napier, a leading full-service creative and media agency, won silver in the Product/Service Category at the 4A’s 2023 Jay Chiat Awards. The agency was honored for its work with Canadian cannabis brand Ace Valley, which launched new THC-infused sex gummies by creating a safe, empowering space for intimacy in the heavily regulated cannabis market.

Event Marketer's annual listing of the Top 100 agencies serving the event marketing industry has arrived and includes Project agencies GPJ, G7 and Motive.

G7 is a marketing agency that harnesses the power of entertainment. We meet fans in the moments they crave, creating memories they want to share. We were founded in 2010 and quickly began our relationship with Ram Trucks as their music marketing agency—and that partnership is still going strong today. Shortly after, we added our talent booking practice which really sets us apart from other experiential agencies. One of our first clients was Cisco, another decade-long client relationship we are proud to continue. Our ability to remain nimble and forward-thinking has allowed us to thrive during the past years of change and uncertainty in our industry. We have a “get it done” mentality that clients appreciate, and take a fun, human-first approach to business. At the end of the day, our team is obsessed with entertainment. It’s at the core of everything we do both inside and outside the office. We support our team’s passion through a live music stipend, so we always have boots on the ground checking out new acts and seeing firsthand what is moving audiences.

Ad leaders weigh in on the need for setting industry standards for artificial intelligence. Over time and with the right structure in place, the AI landscape could become more ethically navigable, according to John Higgins, CEO and chief creative officer of OS Studios. “Film ratings guide our movie choices, and theme park height restrictions ensure safety; both demonstrate the importance of human intervention and judgment,” he said. “In marketing, as AI's influence grows, similar checks are vital. It's likely that soon, AI regulations will echo the familiar structures of copyright and industry ethics. In essence, merging advanced AI with core marketing ethics is the roadmap for the industry's future.”