Project has acquired its first international full service creative agency, MNSTR, marking a significant milestone in extending cross-Atlantic work for some of the world’s most significant culture-driving brands. MNSTR has crafted and executed innovative campaigns for prestigious clients such as Adidas, Netflix, Heineken, Deezer, Dior, Guerlain, Accor, Lacoste, and the Paris 2024 Olympics.
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Robert G. Vallee Jr. founded Project Worldwide in 2010 when he was CEO of event marketing agency George P. Johnson, the largest of its 13 properties. Like a traditional holding company, Project acquires controlling stakes in companies. It seeks specialized agencies like entertainment-focused G7, retail firm Shoptology, and esports company OS Studios. Project is an ESOP business, with 10% of employees' earnings coming in the form of stock awards. Vallee Jr. said this structure encourages retention and collaboration among agencies that offer different services to shared clients like PepsiCo.
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Project Worldwide, a New York-based ad holding company, acquired gaming and esports-focused agency OS Studios as online gaming has accelerated in the pandemic. New York-based OS Studios employs 14 people and produces virtual and in-person events and content for companies like Twitch, EA Sports, and AB InBev. Project Worldwide was founded in 2010 and now owns 13 agencies including PR firm Praytell, digital agency Wondersauce, and ad firm Partners & Napier. Its largest property is events agency George P. Johnson, best known for organizing Salesforce's massive annual Dreamforce event.
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There's no question that personalized marketing goes a long way toward encouraging consumers to buy into a brand. Developing a personalized marketing strategy takes a lot more effort than just directly speaking to a subgroup. Each person must feel as though the brand is directly addressing them. Some immensely successful personalized marketing campaigns in recent memory have left an indelible impact on our popular culture. 10 contributors to Forbes Communications Council, including G7's Jessica Abel, examine some of the particularly outstanding personalized campaigns they’ve seen and explain why they worked so well.
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George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced the promotion of Fiona Bruder to president of its North and South America operations. A longtime senior executive with the agency, Bruder was instrumental in expanding the agency globally, developing experiential marketing programs and teams, and managing more than 4,000 events each year.
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“New Money Goals,” the brand’s current campaign created with longtime agency partner Argonaut, markets NerdWallet as a provider of tips for answers to getting auto insurance “to match that new zero mile commute,” or help refinancing a mortgage. The campaign debuted late last month.
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